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Many successful companies understand that their organization needs growth if they want to compete more effectively and achieve sustainability in the market. To manage profitable
Today’s big companies have complex portfolios of businesses and brands. Creating strategic and marketing plans for such business portfolios can be challenging but essential. The
In business, companies should be able to analyze whether they are making investments in the right customer groups or not. Because there is a misconception
In other articles, we have tried to change people’s thoughts on Marketing what they think of when they hear the word, and tried to make
Key takeaways: Marketing definition, production concept, the product concept, selling concept, the marketing concept, The Societal Marketing Concept What is Marketing? Marketing is the
In other articles, we have tried to change people’s thoughts on Marketing what they think of when they hear the word, and tried to make
Key takeaways: Marketing definition, production concept, the product concept, selling concept, the marketing concept, The Societal Marketing Concept What is Marketing? Marketing is the
In today’s competitive world, service sectors are considered as a contributor to developing and developed countries’ economic progress and until achieving it. Each nation inevitably
In recent years, there have been numerous practices of astroturfing made by popular companies in the online and offline world for different purposes, and problems
In 1979, “The Five competitive forces that shape strategy” article was published was written by Professor and economist Michael E.Porter and has been considered one
Nowadays, it is not rare to see counterfeit products that are hard to distinguish from real ones of well-known brands and luxury companies at e-commerce