These 6 Brands Take Personalized Marketing to A New Level
Personalized Marketing, as discussed in the previous article, is a strategy of tailoring the firm’s market offerings to the individual customer. In other words,
The essence of One-To-One Marketing: Personalization and Customization
Keywords: One-to-One Marketing, Personalization, Customization In today’s competitive market, most brands are trying to find more effective methods of connecting customers to products. In the
Top 10 Marketing Books You Should Be Reading
When it comes to books on marketing to read, the list is never-ending. Choosing the right ones at the right time can be a smart
Product/Market expansion grid ( The Ansoff Matrix)
Many successful companies understand that their organization needs growth if they want to compete more effectively and achieve sustainability in the market. To manage profitable
BCG (Growth- share matrix) is to analyze the current Business Portfolio
Today’s big companies have complex portfolios of businesses and brands. Creating strategic and marketing plans for such business portfolios can be challenging but essential. The
Customer relationship groups: Building the Right Relationships with the Right Customers.
In business, companies should be able to analyze whether they are making investments in the right customer groups or not. Because there is a misconception