BCG (Growth- share matrix) is to analyze the current Business Portfolio
Today’s big companies have complex portfolios of businesses and brands. Creating strategic and marketing plans for such business portfolios can be challenging but essential. The
Customer relationship groups: Building the Right Relationships with the Right Customers.
In business, companies should be able to analyze whether they are making investments in the right customer groups or not. Because there is a misconception
Marketing process: 5 Steps of Marketing Process
In other articles, we have tried to change people’s thoughts on Marketing what they think of when they hear the word, and tried to make
Basics of marketing and marketing concepts
Key takeaways: Marketing definition, production concept, the product concept, selling concept, the marketing concept, The Societal Marketing Concept What is Marketing? Marketing is the
What is Service Marketing
In today’s competitive world, service sectors are considered as a contributor to developing and developed countries’ economic progress and until achieving it. Each nation inevitably