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Do you think everyone will immediately adopt a new innovation or product and looks forward to trying out a new disruptive product when it comes
Has it ever happened to you that you saw a brand’s product or service you were unaware of and would later become a loyal user
Personalized Marketing, as discussed in the previous article, is a strategy of tailoring the firm’s market offerings to the individual customer. In other words,
Keywords: One-to-One Marketing, Personalization, Customization In today’s competitive market, most brands are trying to find more effective methods of connecting customers to products. In the
I have compiled a list of basic marketing terms any marketer should know. Understanding fundamental marketing terms is a good foundation and start to learn
Personalized Marketing, as discussed in the previous article, is a strategy of tailoring the firm’s market offerings to the individual customer. In other words,
Keywords: One-to-One Marketing, Personalization, Customization In today’s competitive market, most brands are trying to find more effective methods of connecting customers to products. In the
I have compiled a list of basic marketing terms any marketer should know. Understanding fundamental marketing terms is a good foundation and start to learn
When it comes to books on marketing to read, the list is never-ending. Choosing the right ones at the right time can be a smart
Many successful companies understand that their organization needs growth if they want to compete more effectively and achieve sustainability in the market. To manage profitable
Today’s big companies have complex portfolios of businesses and brands. Creating strategic and marketing plans for such business portfolios can be challenging but essential. The